Highlights
- Shared Unity engine supports multiple social casino titles
- JSON-driven configuration eliminates rebuilds
- Bidirectional JS ↔ Unity communication layer
- Unified attribution pipeline (Google + Facebook)
- Full analytics and crash monitoring integration
Summary
A reusable Unity-based foundation built for Social Ad Signals to deploy multiple social casino games with a common architecture. Each title remains independent while sharing analytics, attribution, UI, and launch behaviors — all controlled through JSON configuration. FRS continues to release new apps on this platform.
Client
Social Ad Signals is an international AdTech company focused on high-volume performance marketing, mobile UA, and analytics-driven ROI optimization across diverse global markets.
Scope & Key Deliverables
- Reusable Unity framework powering multiple social casino apps
- Launcher and gallery apps embedding games via WebView
- Custom WebViewFactory layer with bidirectional JS ↔ Unity bridge
- Unified Google Play + Facebook referrer attribution pipeline
- Complete Firebase / AppsFlyer / Facebook SDK / Sentry integration
- External JSON-driven configuration enables instant content updates
Tech Stack
- Engine / Runtime: Unity (mobile), UniWebView
- JS ↔ Unity Bridge: WebViewFactory abstraction + gesture navigation
- Attribution / Marketing: Google Play Referrer, Facebook encrypted payloads, AppsFlyer optional
- Analytics / Monitoring: Firebase, AppsFlyer, Facebook SDK, Sentry
- Config / Content: JSON-driven UI + metadata
- Deployment: Google Cloud VMs + FTP delivery
Technical Overview
The architecture enables rapid deployment of new casino variants by externalizing configuration away from the Unity build. The WebViewFactory manages all in-app browsing with analytics hooks and runtime JS injection — ensuring consistent event tracking and feature control across the portfolio.
The unified attribution pipeline merges Google Play and Facebook install metadata into every WebView session, ensuring cross-channel campaign tracking without relying entirely on third-party SDKs.